Panel Fatigue? Discover what true engagement can reveal about your brand.

Instinctual Responses

We’ve crafted our games to reveal players’ real usage and underlying attitudes. Unlike data obtained traditionally, we’ve eliminated the respondent errors that creep in from demand characteristics, aspirational biases or just plain apathy.

Our respondents engage honestly and openly – because that’s how they succeed in our games.

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Responsive & Nimble

With tens of thousands of continuously engaged respondents at your fingertips, there’s no limit to what you can do. Let the data guide you by taking a deeper look into a specific area or by quickly changing direction to support a new hypothesis.

Our customizable game content will help meet your specific needs in qualitative or quantitative feedback; longitudinal, tracking or point-in-time studies; and fact- or opinion-based research.

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Best of Both Worlds

Standard market research is resource-intensive and inefficient. And social media mining is hard to interpret: online conversations are anything but structured!

Our approach combines the scale and breadth of big-data techniques with the relevance and focus of prompted inquiry.

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HOW IT WORKS

Preparation

Working with our team, research questions are turned into game content. Game content appears to different players at different times depending on the desired research design. Research-based game content is mixed with non-research game play to give an entertaining player experience.

Game Play

The games and activity centers in The Pryz Manor app work together to produce a comprehensive understanding of demographics, psychographics, sentiment, awareness, preference and behavior on an individual player basis, while maintaining player anonymity.

Analysis

The core to our technique is reduced churn: players return to the app day after day, happily providing small amounts of data each time. Game play data and meta-data is captured, recorded and analyzed. Aggregate player responses are also tracked over time, opening up different research methodologies.

Reporting

Interactive reports are produced on an ongoing basis to assist in areas such as forecasting, evaluation of marketing impact, trend tracking and positioning. When the data suggest new questions, we can quickly turn those questions into new game content and re-insert them into the games for continual learning.

APPLICATIONS

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GAMES PLAYED SO FAR. WHAT CAN WE FIND OUT FOR YOU?

gamification
GAMES, NOT "GAMIFICATION"

Everyone can tell the difference. The gamification fad uses simple tricks of behavioral psychology to try to get people to do something they don’t want to do. Nobody needs to be tricked to play games. Our app, The Pryz Manor, consists of a suite of high-quality games inspired by popular party games, not just a boring collection of badges, points and levels. Players return to the app day after day to have fun and compete to win real-world prizes. While players play The Pryz Manor, we analyze their game play to understand their true underlying attitudes and behaviors. Players are fully informed about the data collection process and their responses are only reported anonymously and in aggregate.

OUR GAMES

The Pryz Manor

Our Android app, The Pryz Manor, is a constantly expanding universe of fun game play and unparalleled rewards. Our games are inspired by popular parlor games that cross demographics. With over 30,000 items of game content, every game is a completely fresh experience for our players.

Name Dropper

How do customers describe your brand? Do they find your product luxurious or cheap? Trendy or retro? Can they recall your latest campaign? Is your product top of mind? Answer these questions and more with Name Dropper, a kinetic two-person guessing game.

Slice of Life

Charitable giving, healthy living, receptivity to discounts: measure the intangible with Slice of Life, a game about true preference. Self-report techniques such as surveys struggle with social-desirability biases, but in Slice of Life players choose between real-world prizes, revealing their true preferences.

Speed Stampede

Humans are visual creatures and, with Speed Stampede, players express their gut reactions to all manner of visual stimuli. As players race to match images with descriptors, they give feedback on logos, product designs, celebrity spokespeople, packaging, movie posters and more.

The Salon

Our games provide many ways to gather data about your brand or product. But what if you just want to ask a simple survey question? In the Salon, standard survey inquiries are interwoven with whimsical, controversial and entertaining discussion.

Coming Soon

We’ve got lots more under development including a game that measures real-world purchase behavior and a game all about pricing. And a host of other improvements to drive greater rewards, participation and engagement. (Not to mention our ever-improving analytic capabilities!)

ABOUT OUR PLAYERS

Smartphones have been adopted faster than any other new technology in the history of mankind.
More than 60% of U.S. consumers have a smartphone and 32% of all smartphone usage is playing games, making mobile games
the obvious choice for a near-ubiquitous research platform.
Click through to see our exceptional retention statistics, which are orders of magnitude greater than traditional research panels.

Representativeness & Validation

UFA’s Pryz Manor players are a curated sample, representative of the U.S. population on income, age, gender, race, education and location. Moreover, our games allow us to tap into respondents who have no interest in participating in traditional research methods, eliminating a large portion of the selection bias found with focus groups and surveys.

Link to White Paper on Representativeness & Validation

Respondent Engagement

Smartphones have been adopted faster than any other new technology in the history of mankind. More than 60% of U.S. consumers have a smartphone and 32% of all smartphone usage is playing games, making mobile games the obvious choice for a near-ubiquitous research platform. Click through to see our exceptional retention statistics, which are orders of magnitude greater than traditional research panels.

Link to Stats on Player Engagement

Interested in what Upfront Analytics can do for your company?